The Vintage ZIPPO Rule EW Bliss Co. Heavy Eqt Salem, Ohio Advertising Tape Measure is a vintage collectible item originating from the United States. Made by Zippo in Bradford, PA, this tape measure features unique advertising for EW Bliss Co. and is a rare find for collectors of vintage tools and hardware. With its sturdy construction and historical significance, this item would make a valuable addition to any collection focused on American craftsmanship and woodworking artifacts.